TouchPoint Analysis

Despite how it sounds, having your touchpoints analyzed is not painful whatsoever and can lead to dramatically more effective marketing programs.

A touchpoint is any medium or venue where you may come into contact with a prospect or customer. In our TouchPoint Analysis, we first compile all the potential touchpoints for connecting with your target customer. Then we determine the value of each touchpoint (considering, among other factors, cost, potential audience and barriers to success) and rank our recommendations for which touchpoints would be the most effective in connecting with customers.

BrandLanguage Development

Many companies spend thousands of dollars creating a unique brand identity but then use the same stale words or phrases (think "synergy", "cutting-edge", "best-of-class") to describe their products and services as everyone else does.

To help each client effectively differentiate their brand through the message they convey, we offer our BrandLanguage Development process. This entails creating a vocabulary of ownable words and phrases with direct relevance to our client's brand and using this vocabulary as a basis for the message developed in their communications.

ClearCode Programming

The main reason we blanch when a client asks us to fix or build on to a Web site that we did not develop is because sorting through the code is often like trying to read Latin backwards while wearing your grandpa's bifocals.

To avoid this problem when developing Web sites for our clients, Kear|Stevens uses our ClearCode process, which features streamlined programming procedures and editing protocols. This ensures that every Web site or application we develop can be easily amended, expanded and maintained, either by us or by another firm.