To experience better what exactly it is we do, please visit the client list area or get the Adobe Flash plug-in for your browser and view some strategic marketing campaigns we’ve implemented for our clients.
Although our capabilities extend well beyond the ones mentioned below (e.g., we boast some killer yo-yo skills and can thumb-wrestle with the best of them), the following is an apt summation of the marketing disciplines in which we excel.
Branding
When the smoke clears, customers are always the final arbiters of your brand and ultimately determine its relevance in the marketplace. But that doesn’t mean you should leave your brand in their hands. Good brands require constant care and attention to reflect the reality and aspirations of your company. Kear|Stevens can help you develop a coherent brand strategy and manage your brand for future growth.
Advertising
An effective advertising campaign can make a real difference to your business, and not just through short-term revenue gains. It can shape and nurture future customers, influence the media and, at its most effective, alter the competitive landscape. Kear|Stevens keeps all this in mind to craft memorable, incisive, why-didn’t-I-think-of-that advertising that moves the needle this quarter while creating momentum for quarters to come.
Design
Remember what an old Southern senator once said about obscene art: “I can’t describe it, but I know it when I see it.” Oddly, the same can be said about great design. Years of experience have enabled us to develop a keen eye for design (and hundreds of nitpicky best practices) for what works and what doesn't. Just ask our clients, who have an easy time describing the impact our designs have had on their revenues.
Interactive
There’s new media, and then there’s fresh-off-the-line, paint’s-still-wet media. Our clients have entrusted us to keep a close eye on each emerging technology to identify if it integrates well into their marketing models. And, with our years of in-house experience developing online applications and Internet campaigns, we know how to turn raw technology and great ideas into tangible programs that show real results.
Research and Planning
When Bob in HR gets people to actually consider launching a campaign that targets 20-year-old druids who only wear purple and have a disposable income of $120K, that's when we start itching for some real research. Without it, we're all potentially flying blind. And wouldn’t you rather stake your next campaign (and your job) on solid research and clear-cut data than Bob’s gut feeling? We thought so.
Media
Media buying can be a very creative process. Determining how many ears and eyeballs you can squeeze out of your ad budget. Wheedling discounts, value-adds and placement favors out of overworked account executives. It all takes time, patience and, most of all, the right connections with the right people.
Public Relations
Public relations is also about the right connections. When news is good, you want someone who is inside the ear of influential people. When news is bad, you want someone who can put out 100 fires in a flurry of well-placed phone calls. Regardless of what you need, we've got the right partnerships with the best PR people in the business, and, unlike our other capabilities, this one is handled outside the agency.