To experience better what exactly it is we do, please visit the client list area or get the Adobe Flash plug-in for your browser and view some strategic marketing campaigns we’ve implemented for our clients.
Our process, which is based on best practices and proven methods, accounts for the many variables and details at play in developing your marketing communications. As such, it leaves little to chance and ensures every project is on target and on message from the beginning.
We call this the Discovery Phase partly because we spend most of our time asking questions so we can gain a deep understanding of your organization and partly because it sounds better than Interrogation Phase.
Once we have an accurate sketch of your company, we widen our focus to look for information and data that can complete the picture.
We compare your current position in the marketplace to those of your competitors and evaluate your communications against those developed by the competition. If necessary, we also conduct primary or secondary research as well as a Touchpoint Analysis to assess all the potential marketing tactics at our disposal.
Course of action. Blueprint. Battle plan. Call it what you want. We call it essential for creating campaigns that are fully integrated and build momentum for your company.
This set of guidelines establishes the desired contents, purpose and outcome for each communication as well as the hierarchy of messaging and the visual look-and-feel. It also includes our recommendations on the tactical implementation of each communication as well as project timelines.
What do ideas have in common with energy drinks and chocolates at Kear|Stevens? We never run out of them, and we save the best ones for our clients.
When it comes to developing and launching your communications, our mission is to do everything within our power to compel your target customers to act. Lucky for you that our creative powers include copywriting, graphic design, web design/programming, search engine optimization, print buying/production, mail fulfillment and media buying/production.
Short-term, one-hit-wonder ad campaigns are not our gig. So what really motivates us to roll out of bed in the morning (besides donuts and café mocha, of course)? Creating ongoing communications efforts that progressively grow your market share and your brand.
As such, our job is not over when your communications go out the door. We set up measurement programs and track responses to gauge the outcomes of each communication, enabling us to create even more effective programs for you down the road.