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Kear|Stevens (based in Denver, Colorado) works with companies both large and small to build better brands through strategic advertising and marketing programs and award-winning creative.

To experience better what exactly it is we do, please visit the client list area or get the Adobe Flash plug-in for your browser and view some strategic marketing campaigns we’ve implemented for our clients.
 
white papers
Browse freely among our marketing epiphanies, time-tested practices, lessons learned (sometimes the hard way) and peculiar musings.

With so much specious marketing information being bandied around the Internet, we thought we would make a small dent in demystifying our discipline by posting helpful information and describing best practices that we have discovered make a difference.

If you are interested in receiving our monthly marketing e-newsletter, which includes marketing white papers like the ones listed below, just provide your name and e-mail address here:

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Note: Your personal information will be kept strictly confidential and will be used only for the distribution of our e-newsletter.


Marketing White Paper Listing:

Effective tactical approaches for maintaining current customers

Close-to-Customer approaches and why they matter

Finding your customers in the era of new media

Differentiation through creating a brand language

The basics of measuring marketing ROI

Reaching more customers by spending less

Give your customers a reason to buy

Search engine optimization and search engine marketing: A primer

The first steps in creating a sticky Web site

The KISS principle in marketing

A guide to trade show marketing

Creating effective sales collateral

Assessing the need to develop new marketing materials

The backlash against marketing and advertising