With so much specious marketing information being bandied around the Internet, we thought we would make a small dent in demystifying our discipline by posting helpful information and describing best practices that we have discovered make a difference.
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Marketing White Paper Listing:
Effective tactical approaches for maintaining current customers
Close-to-Customer approaches and why they matter
Finding your customers in the era of new media
Differentiation through creating a brand language
The basics of measuring marketing ROI
Reaching more customers by spending less
Give your customers a reason to buy
Search engine optimization and search engine marketing: A primer
The first steps in creating a sticky Web site
The KISS principle in marketing
A guide to trade show marketing
Creating effective sales collateral