To experience better what exactly it is we do, please visit the client list area or get the Adobe Flash plug-in for your browser and view some strategic marketing campaigns we’ve implemented for our clients.
Denver, CO – In this era of intense competition, technology companies are looking for every edge to set themselves apart. In the past they often relied on their innovative products alone to grab customers’ attention. But now many firms are also following up with innovative marketing to get their message across.
Denver ad agency Kear/Stevens knows this well, having helped technology companies like Webroot Software and Decisioneering improve sales with marketing programs that distinguished them from their competitors.
“Many technology companies are so focused on advancing their product lines that they sometimes relax when it comes to their marketing efforts,” said Kear/Stevens creative director Jeff Kear. “That’s where an agency like ours can really help them by refining their brand and marketing materials so they cut through all the clutter.”
Recently, two tech firms, Dean Technology of Farmingdale, NJ, and Windward Reports of Boulder, CO, hired Kear/Stevens to provide them with direction on how to differentiate themselves and develop a message unique to their respective products.
For Dean Technology, the challenge was to create a new, overarching company brand while maintaining the sub-brands of the three divisions under which the company sells its products. For Windward Reports, it was developing new print and Web advertising that promoted the ease-of-use of their products while conveying the company’s tongue-in-cheek sense of humor.
The final product for Dean Technology was a new corporate and brand identity that they launched at a recent industry trade show with a new booth design and collateral. “The new brand and look created by Kear/Stevens made a huge impact at the show and will continue to set us apart from others in this industry,” said Griffin Caruolo, Director of Corporate Strategy.
The new advertising developed for Windward Reports is just starting to run in industry magazines and on Web sites, but it’s already a success internally. “This direction is exactly what we were looking for to distance us from our competitors, both from a visual and message standpoint,” said Lisa Harris, Vice President of Marketing.
###
About Kear/Stevens
Founded in 2001, Denver-based Kear/Stevens helps companies deliver a focused, consistent message that compels their target customers to act. The agency currently provides marketing communications consulting and materials to companies such as Great-West Retirement Services, ADP, Webroot and Citywide Banks.
Media Contacts
Kear|Stevens
Matthew Brown, Principal
Phone: 303-321-3451
Fax: 303-225-4903